INSIGHTS

Sign up to receive latest insights straight to your inbox.

12 Essential Language Principles for Luxury Brands

In the world of luxury, every detail matters. Beyond the product, the story, and the presentation, there is the powerful tool of language.

Mastering Luxury: 15 Essential Brand Principles for the Luxury Sector

This article unveils the 15 foundational brand principles that every luxury brand should embrace to remain iconic and relevant in a constantly evolving marketplace.

The importance of an authentic brand identity

Successful brands are built on foundations that drive an authentic identity. They resonate on a deeper level with their audience, all of the time.

An essential guide to language for luxury brands

The language of luxury has the power to make or break a brand. Establishing the language you use and how that relates to your audience is a strategy in itself.

Why branding should always come before marketing

Successful businesses put branding before marketing. There’s a reason. Without brand foundations, you don’t have a platform for your business.

A comprehensive guide to branding for startups

Branding is a critical aspect for all businesses, including startups. This comprehensive guide looks at all elements to consider, wherever you are on your journey.

The power of AI imagery for your brand

An image can speak a thousand words. Those words must be unique to your brand, not typical stock images. This is where AI can really help.

Why planning your brand strategy is so important for success

Without detailed planning around your brand strategy, your business cannot build credibility in the eyes of your audience.