Xavio Design is a leading lighting design consultancy, specialising in super-prime residential projects, as well as associated sectors such as luxury hospitality and super-yachts.
Most of Xavio's projects are in Belgravia, Mayfair and other high-end residential boroughs of Central London. Xavio’s clients are typically ultra-high net worth individuals who wish to have the same fine touch on their interiors & gardens across the globe.
The super-prime market is ‘high barrier’ entry where newcomers require a proven track record to gain any form of traction. Firms operating in this sector understand how important reputation and credibility are.
It can take years to build up a brand, and only minutes to lose it.
In super-prime, perfection is the bar to which all companies are measured. Xavio needed to raise the bar across key touchpoints such as:
In addition, a brand and marketing strategy were needed to build engagement with their target audience. This was to ensure trust and credibility were reinforced at all touchpoints through exceptional and consistent branding and marketing activities.
It was key to create two strategies, a Brand Strategy and a Marketing Strategy. Within each of these I addressed many elements, all with an overriding approach that 'perfection' was a pre-requisite.
Within Brand Strategy:
Within Marketing Strategy:
Two comprehensive strategies to lay the foundations and direction for success.
The overriding result was a turnover increase in that period of 255%.
In addition, the Xavio brand was transformed to a highly polished, luxury brand that was consistently impactful across all touchpoints, garnering praise from industry partners. Xavio had a platform from which to really push for the most prestigious projects all around the world, successfully.
Alex was employed by Xavio to build our brand in the luxury super-prime sector, with great success. We are now well established as a market leader in our niche field, with an award-winning website and a turnover increase in this period of 255%. Alex is highly professional, very versatile, and his work is absolutely perfect. Highly recommended!