Welcome to the Brand Transformation System
You’ve just taken a bold step toward building a brand that truly reflects the value you offer—and attracts the high-value clients you deserve.
Over the next few modules, you’ll gain clarity, structure, and a powerful brand system that doesn’t just look good, but moves your business forward.
Before you dive in, take a moment to watch the quick intro video below, and also read the How to Use the Google Doc Worksheets.
How to Use the Google Doc Worksheets
Each phase in this system includes a guided worksheet hosted on Google Drive. To protect the original templates (and give you your own private version to edit), we use a special kind of link that prompts you to make a copy.
Here’s how it works:
Step-by-Step Instructions
Click the worksheet link as and when provided.
You’ll land on a page that says:
“Would you like to make a copy of [Document Name]?”
Click the blue “Make a copy” button.
This creates your own private version in your Google Drive.
Edit and fill out your worksheet.
You’re now working in your own space—no one else can see or access it unless you choose to share it.
Rename your file for clarity.
(e.g., “Alex – Phase 1 - Purpose”)
Repeat for each module.
Every worksheet in this system will use this same method to help you build your full Brand DNA step-by-step.
